Fashion Against Aids by H&M.

This year, H&M is launching its fifth Fashion Against aids collection to spread the safe sex message that each new generation needs to hear about. H&M raises funds and wants to create awareness about HIV and AIDS among young people. 25% of the purchase price of all Fashion Against Aids items goes towards AIDS prevention. The collection is available from the 26^th of April 2012 in around 300 H&M Divided departments and online as well. This year’s collection brings together ethnic influences from different continents.

The ad for the collection is cool and romantic. It’s directed by Dan Martensen and features a cast of model couples which express their love with a kiss.